HOW I GOT HERE WHERE I AM GOING
I’m a multimedia professional with over 12 years of experience in print, web and video production. A driven self-starter offering a proven blend of editorial skills (writing, editing, social media best practices) and technical know-how.
During my four-year tenure at National Geographic my editorial and leadership skills enabled me to rise from Social Media Producer to Content Manager of the Culture and Exploration editorial team. As a content manager and writer, I worked across divisions, liaising between Editorial, TV and Magazine, PR and Society. I also managed National Geographic’s Snapchat Discover channel. However, personally my greatest accomplishment was writing, editing, and publishing articles on Nationalgeographic.com.
I was able to achieve success at NG, in part, to my experience at The Los Angeles Times. At 23 year old I was the youngest person on the LA Times audience development team where I was able to grow my skill set to include SEO, email and paid search marketing. My fondness for analytics and coding websites led to my role as an SEO Specialist performing technical fixes, on-page and off-page optimization for all Tribune market newspapers. I also managed Tribune-wide market paid media campaigns; focusing on subscription growth, traffic drives, and brand awareness.
Recently, my focus has been helping NGOs and startup companies develop a consistent brand identity and establish their online presence. I’m eager to oversee my client’s marketing strategies and engage their customers by creating content that inspires others but also functions as a powerful marketing tool to increase sales. As my own digital marketing boutique, I’m hungry for a challenge and hope to help you with all your marketing needs.
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SOME KIND WORDS
"Lauren exceeds expectations in this area, working exceptionally
and equally well with each member of the team and others, especially under pressure."
"Lauren takes on responsibilities with enthusiasm and positivity, and we see you taking on more editorial work in the future, with editorial strengths in writing short captions and QA’ing."
"One of Lauren's greatest strengths, effortlessly transitioning from Snapchat to the Culture & Exploration team where she also calmly transitioned to different
roles and responsibilities over a short amount of time."
"Lauren succeeds at multi-tasking, especially switching between multiple platforms on a daily basis. She joined the Culture & Exploration team as our Content Manager and her role has evolved into a vital editorial position."